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Marketing Director in Novi, MI at BrassCraft Manufacturing Company

Date Posted: 4/4/2019

Job Snapshot

  • Employee Type:
  • Location:
    Novi, MI
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Description


  • The Marketing Director is responsible for develop disruptive communication strategies that maximize visibility and activation for our brand and generate business results. While you are a data-driven growth marketer who excels at performance marketing.  The ideal candidate is a leader/strategic thinker who understands brand and channel marketing.
  • This Marketing athlete will lead the design and development of integrated marketing plans to fuel brand awareness, demand, and affinity with our target audiences.  Marketing Director will be accountable for shaping innovative programs and executing strategies to drive successful B2B lead generation/buyer acquisition initiatives as well as determining the optimal mix across a range of traditional and emerging channel tactics. This includes leadership of traditional Marketing Communications and Digital marketing. High attention to detail and excellence in execution are paramount.
  • The Marketing Director will provide hands-on leadership in designing, prioritizing and implementing processes and fostering a cohesive and creative work environment.
  • As a member of the Marketing Leadership Team, Marketing Director will support the VP of Marketing and Product Development and other Executive leaders in shaping the vision for our company. Marketing Director will lead planning and enterprise-wide project implementation with strategic thinking, integrated process excellence, and innovative operational mindset.


  • Strategic Vision: Accountable for the development, strategic alignment and implementation of our brand activation plans, go-to-market calendar, and foundational story-telling, enabling best-in-class work.
  • Communication: Serve as a thought-partner to other key leaders/stakeholders and help communicate priorities. Bias toward action, a collaborator and simplifier – you strive for clarity and high-impact delivery.
  • Performance Marketing: Develop an overall marketing plan and optimal channel mix (across traditional & emerging) to drive successful B2B lead gen/buyer acquisition and end-user engagement. Work with team to publish monthly/quarterly marketing reporting packages showcasing performance against our goals and the progress Marketing is making to support the business and cascade insights across the organization.
  • Process Improvement: Identify operational weaknesses and help improve existing or develop new processes/systems/tools that positively impact productivity, profitability, accountability, and service.
  • Relationship-Building: Collaborate closely with Product Management and Sales to support channel efforts with the right tools and timely, relevant communication. Provide leadership for internal corporate and key customer presentations.
  • Leadership (by example): Guide, mentor, inspire and create an environment which motivates a team to thrive and deliver aggressive results.


  • Bachelor’s Business in Marketing or associated discipline
  • Minimum 7 years’ experience in Brand Marketing / Communication discipline
  • Minimum 3 years’ experience in Digital/e-Commerce Marketing
  • Experience developing, leading and inspiring a dedicated team
  • Strong written, presentation, and communication skills with experience in conducting Executive-level presentations
  • Experience in B2B space


  • MBA Preferred
  • Experience working with a Home Center and Wholesale Channels


  • Success in delivering go-to-market, demand generation and growth strategies
  • Strong strategic brand-building/activation capabilities as well as performance marketing expertise


Craft Your Career with Brasscraft Manufacturing Company!

The Company:

Masco Corporation (NYSE: MAS), with sales revenue over $7 Billion, is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our portfolio of industry-leading brands includes Behr® paint; BrassCraft®, Delta® and Hansgrohe® faucets, bath and shower fixtures; KraftMaid® and Merillat® cabinets; Milgard® windows and doors; and HotSpring® spas. We leverage our powerful brands across product categories, sales channels and geographies to create value for our customers and shareholders. For more information about Masco Corporation, visit

Brasscraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service and repair parts, and drain cleaning and plumbing hand tools for the new construction and repair/remodel markets. Headquartered in Novi, Michigan, Brasscraft supports a wide array of channel partners including wholesalers, retailers and specialty dealers, who serve residential and commercial markets across the Americas. Brasscraft has set the plumbing standard for 70 years, with industry leading brands including BrassCraft®, Plumbshop®, and Cobra®.


Full or Part Time

Full time

Brasscraft is an equal opportunity employer. Applicants are considered for all positions without regard to race, color, religion, gender, sexual orientation, protected status as a veteran, national origin, age, disability, genetic information, gender identity, or any other legally protected status under federal, state or local law.

Brasscraft is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.


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